Cookies, Cakes, and Crumbles: Let Baking Influencers Inspire You

Sweet and delicious treats, is there anything better? Brownies, cookies, cupcakes, or even a savoury bread loaf… I bet your mouth is watering already! But, what has baking got to do with influencer marketing you may ask. Well, ahead of World Baking Day, not only do we encourage you to search the kitchen for your […]

Nano and Micro Influencers Have Fewest Fake Followers on Instagram

Fake followers: an influencer marketer’s greatest fear. You may find influencers that on the surface level look perfect for your campaign, only to discover their audience is full of soulless bots that have 0 interest in your brand or its products. Thankfully, there are ways to spot fake influencers. With Heepsy for example, you can […]

10 Instagram Moms to Celebrate this Mother’s Day

Instagram moms are a vital part of the social network’s family of influencers. And with Mother’s Day just around the corner in the United States, it’s time to celebrate some of the women who manage to be moms and Instagram influencers at the same time. Catherine Paiz McBroom (@catherinemcbroom) Followers: 7.7M Engagement: 16% Heepsy quality […]

Instagram Updates To Help Your Food Business

Have you been keeping up to date with Instagram’s new features for your food business? The platform is constantly providing updates to suit the needs and interests of its users. Whether this is to help businesses, influencers, or its general users, Instagram is becoming a place for everyone to better benefit from every day. What […]

YouTube Jazz Influencers to Help You Celebrate International Jazz Day

We’ve got a list of YouTube jazz influencers here to help you celebrate today’s International Jazz Day. According to Heepsy, there are around 3,000 YouTube influencers whose biographies or video titles mention jazz. So let’s take a look at a few of them to celebrate International Jazz Day.   What is International Jazz Day? The United […]

How Fashion Influencers Can Help To Inspire The Fashion Revolution

Did you know that this week is Fashion Revolution Week? Maybe not, but don’t worry, because we will explain everything that you need to know about it, and the role that fashion influencers play. The global fashion industry is worth 1.5 trillion U.S dollars, with the demand only growing.   But, a huge amount of this […]

Social Media Usage, Geographical Differences, and The Link To Influencer Marketing

It’s true to say that influencer marketing differs between locations across the globe. The key to a successful campaign is understanding this and planning your campaign accordingly. We all know that social media usage behaviors play a huge role in this, too.  As with anything, each country will differ in terms of behaviors and characteristics, […]

How To Justify Influencer Marketing ROI

Over the past decade, influencer marketing has grown into an estimated 8 billion dollar industry. Brands of all sizes are now turning to this innovative new marketing method to promote their products, increase their visibility, and ultimately drive their sales. But as the investment in influencer marketing continues to increase, so too does the demand […]

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