It’s true to say that influencer marketing differs between locations across the globe. The key to a successful campaign is understanding this and planning your campaign accordingly. We all know that social media usage behaviors play a huge role in this, too. As with anything, each country will differ in terms of behaviors and characteristics, […]
Over the past decade, influencer marketing has grown into an estimated 8 billion dollar industry. Brands of all sizes are now turning to this innovative new marketing method to promote their products, increase their visibility, and ultimately drive their sales. But as the investment in influencer marketing continues to increase, so too does the demand […]
As of March 1st, Instagram has released yet another new, and great feature for its users. You will likely be familiar with Instagram Live, or at least know of it. But, have you heard of Instagram Live Rooms? The newest addition to the platform can be utilized by any Instagram user from brands, to influencers, […]
Influencer codes work like this: find Instagram influencers, create a specific discount code for each, and have them share it with their followers. This tactic can help incentivize sales on Instagram or at least get coupon-happy users on your site to browse your products. In the United States, a survey showed that 88% of consumers […]
As one of the fastest-growing apps to ever exist, TikTok is something that you really need to get on board with. The app has 689 million monthly active users, so whether you’re an influencer, brand, or general user, it’s one to download. This short-video platform has evidently taken over social media in the last year. […]
If you want to use Instagram to help your business go further and make more sales, then working out your buyer persona is essential. You can do this through selling on Instagram and using the tools they offer to target your desired audience. As well as getting valuable feedback through user engagement and A/B testing, […]
I’m sure that most of us are in need of some cheering up during these difficult times, and what better way to brighten our day than looking at the cutest snaps of our furry friends! You may not be aware of this, but pet influencers have become a pretty big thing on social media, grabbing […]
Certified Nurse’s Day is March 19th, and there hasn’t been a better year in recent history to celebrate the contributions of nurses to our society. To do so, we used Heepsy’s keyword search to find influencers who are also nurses, so that we could highlight them here.. What is a certified nurse? In the United […]
If you’ve stumbled across this article, whether a brand or influencer, a Heepsy user or not, you’re probably curious as to what this has to do with Saint Patrick’s Day. Well, when beginning to plan for an influencer marketing campaign, you want to make sure that you’re finding the perfect influencer to meet your business […]
Across the globe, today we are celebrating International Women’s Day, 2021. This is a day that should be recognised by everyone, regardless of gender, race, age or profession. It is important to describe this day as a celebration, whilst also encouraging education and awareness that we believe can be found through influencers. What is International […]
