Although Instagram has been taking the spotlight with influencer marketing campaigns, it’s important to not overlook other social media platforms. It’s true to say that one size doesn’t fit all! Depending on your type of business, Twitter could be the perfect channel for your marketing campaign. With more than 330 million monthly active users, you […]
Creators and personalities are probably two terms you’ve heard in connection with influencer marketing. And if you’re new to the industry, you might not be exactly sure what the difference is. After all, don’t all influencers create content in some way? Yes, but there are some key differences. Keep reading to find out what they […]
People are more inclined to purchase items from the professionals they trust. As a result of this tendency, influencers now have more power in their hands than traditional advertising businesses. The significance of influencer marketing applies across the board, and the fitness industry is no exception. So, if you’re a budding online personal trainer, nutritionist, […]
Good Instagram captions can take content to the next level. Instagram is a highly visual platform, yes. But without context, content can sometimes lose meaning or have its meaning misconstrued. Captions can help influencers express their opinion and personal thoughts, or help brands get their promotional messages out there. They’re also useful for specifying details […]
As the most downloaded app of 2020, with a total of more than 2.6 billion worldwide downloads, TikTok is a platform that you need to check out. It has primarily been taken over by Gen Z, with 60% of users in this age range. However, there’s definitely something for everyone on this app! With Gen […]
Want to learn something new in 2021? 2020 was definitely a year full of challenges and events that shook up the system. The coronavirus pandemic forced people to change their routines, take up new hobbies, or learn new skills. And the political and social unrest that ignited in various parts of the world may have […]
We are all shopping online more than ever before and will continue to do so heading into 2021. So, it is without a doubt an incredibly beneficial addition to any brand to capitalise from the new Instagram shopping feature. Every day 200 million people visit at least one business profile on Instagram, so let’s make […]
As the year is drawing to an end, at Heepsy we have taken a look at the top hashtags of 2020. Although many of the most popular Instagram hashtags recur every year, we have recently seen the rise of both newer and previously less popular hashtags. If you’re not already a frequent hashtag user, then […]
It’s critical to build brand awareness for any company, regardless of sector or size. After all, if people don’t know about your brand, they can’t purchase your products. One way to do this is to find Instagram influencers who can publicize your brand on social media. With over 1 billion monthly users, Instagram is a […]
Video content encompasses any content format that involves elements such as live videos, vlogs, webinars, etc., which companies create for marketing or advertising. Companies are using these visual storytelling mediums as part of their marketing strategy today to engage modern-day customers, who now prefer meaningful engagement with brands over pushy sales messages. People watch 1 […]
