Social Proof and its Role in Influencer Marketing

Social proof is a psychological concept that is widely used by marketers, and which has a direct correlation with influencer marketing. Let’s examine what it is, how it’s connected to influencers and marketing, and how you can use social proof to enhance your campaigns. What is social proof? Social proof is a socio-psychological phenomenon in […]

A Look at Instagram Guides

Instagram Guides have been around for a while already, and we’re well past due on covering them. Better late than never, I suppose? Anyway, let’s not waste any more time and get right into what Guides are and how you can use them in tandem with Instagram influencers for your marketing campaigns. What’s the story […]

How Can A Long-Term Influencer Collaboration Help Your Brand?

For a long time, building meaningful relationships has been a big part of growing a successful business. Relationship management has had a big step in the right direction since the time before technology was around and many have written about why relationships are essential for a successful business. So, why would it be any different […]

How to Measure Success of Influencer Marketing Campaigns

Ever wondered how to measure the success of marketing campaigns when they include influencers? You’ve planned your campaign, and you’ve found your Instagram influencers, Youtube influencers, or TikTokers. They’ve published, you’ve collected the results, and now you have to make sense of whether those are good, or not so good. In our influencer marketing guide, […]

Finding Twitter Influencers With Heepsy

Although Instagram has been taking the spotlight with influencer marketing campaigns, it’s important to not overlook other social media platforms. It’s true to say that one size doesn’t fit all! Depending on your type of business, Twitter could be the perfect channel for your marketing campaign. With more than 330 million monthly active users, you […]

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