Are you wondering what we mean by virtual influencers? If there’s any doubt in your mind, let’s clarify: we’re talking about full-fledged influencers with social media accounts, backstories, friends and collaborators. The only difference? These Instagram and Youtube influencers are 100% born of CGI. Artists have been using digital technology to create fictional characters for […]
Spain has been one of the nations most affected by the coronavirus, so it’s no surprise that a whole crop of pandemic hashtags popped up on the country’s social networks. If you didn’t already know, Heepsy is based in Spain. As such, we spent the lockdown here, working from home to keep helping our clients […]
From the very beginning, you should be thinking of how to track your influencer campaigns. After all, a campaign is worth nothing if you can’t measure its success. And while some results may be noticeable, like a sudden boost in sales, there are a lot of things that might fly under your radar. Therefore, it’s […]
After last week’s debate, the Trump vs. Biden rivalry is at its fiercest. And in 2020, the debate stage perhaps has a rival as the most important battleground: social media. As the campaign is unfolding on social networks, a Heepsy study finds that Trump has more followers, and Biden has higher engagement. Election Day is […]
Looking to find Latinx influencers? Well, look no further! The Heepsy search engine can help you find influencers of all kinds to make sure you choose the perfect match for your brand. Since 1988, National Hispanic Heritage Month has run from Sept. 15 to Oct. 15 in the United States. It’s a time to recognize […]
Identifying a fitting influencer for your brand can be tricky with the sheer number of influencers to choose from. Odds are, the kind of “celebrity-labelled” influencers that you think your brand can get a return of investment on sometimes come with a heavy price tag, and may not ultimately prove a worthwhile venture. With 2020 […]
Influencer collaborations are a tried and true way of marketing your brand. If you find influencers who align with your goals and who have healthy social profile statistics, you’re on your way to increasing brand awareness, driving traffic to your website, or even potentially boosting sales. Did you know that 65% of consumers discover a […]
Have you ever wondered which are the most mentioned brands on Instagram? While brands upload their own content and Instagram shows you sponsored ads it thinks you’d like, we wanted to know which brands Instagram influencers are talking about. We looked at 8 different popular categories of influencers to find out which was the most […]
To ban or not to ban? That seems to be the primary question surrounding TikTok in the United States. For the moment, it looks like a TikTok ban has been avoided. But what does all of this mean for marketers looking to find influencers to launch campaigns on TikTok? Let’s break down what’s happened in […]
Do you know how to spot fake influencers among the crowd? Unfortunately, social media too is subject to fraud. Not surprisingly, this can make it tricky to find influencers that not only align with your campaign, but who also deliver real results. If you’re worried about influencer fraud, you’re not the only one. In a […]
