Social proof is a psychological concept that is widely used by marketers, and which has a direct correlation with influencer marketing. Let’s examine what it is, how it’s connected to influencers and marketing, and how you can use social proof to enhance your campaigns. What is social proof? Social proof is a socio-psychological phenomenon in […]
I’m sure that you are no stranger to the climate crisis which has been gaining a lot of attention on social media over recent years. But, this is not just a new problem. Climate change is a global emergency that is both caused by, and can be saved by changes in everyday human behaviour. Whether […]
Instagram is a visual platform. However, it doesn’t mean that your branded content should consist of visuals only. If you want to get your fashion brand noticed, you should write an engaging caption for every photo and video you post. The good news is that you don’t have to hold a degree in writing to […]
Tried to find influencers with Heepsy lately? If so, have you noticed anything different about us? We got a makeover! We’re proud to announce Heepsy’s new look. User experience is a top priority for us here at Heepsy, so we wanted to make sure that your influencer discovery is as seamless as possible. The entire […]
It’s currently Black History Month in the United States. The last few years, Instagram influencers have been a force in driving discussions about Black History Month and what it means to be black in America. If you’d like to learn more about it, these are some of the influencers talking about the subject on social […]
The ongoing debates surrounding the TikTok ban in India seem to be looking pretty final by now. The social media giant has laid off a huge amount of its staff in India, as it looks unlikely that the app will make a return. With over 30% of global downloads coming from India, the country was […]
Instagram Guides have been around for a while already, and we’re well past due on covering them. Better late than never, I suppose? Anyway, let’s not waste any more time and get right into what Guides are and how you can use them in tandem with Instagram influencers for your marketing campaigns. What’s the story […]
For a long time, building meaningful relationships has been a big part of growing a successful business. Relationship management has had a big step in the right direction since the time before technology was around and many have written about why relationships are essential for a successful business. So, why would it be any different […]
Ever wondered how to measure the success of marketing campaigns when they include influencers? You’ve planned your campaign, and you’ve found your Instagram influencers, Youtube influencers, or TikTokers. They’ve published, you’ve collected the results, and now you have to make sense of whether those are good, or not so good. In our influencer marketing guide, […]
Although Instagram has been taking the spotlight with influencer marketing campaigns, it’s important to not overlook other social media platforms. It’s true to say that one size doesn’t fit all! Depending on your type of business, Twitter could be the perfect channel for your marketing campaign. With more than 330 million monthly active users, you […]
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