Remember the movie The Truman Show? The one where Jim Carrey’s everyday life is broadcast as a TV show? Well, Twitch might not be around in 2021 had it not been for a similar idea. You might think I’m crazy, but keep reading to discover the connection between the two. Oh, and I’ll also take […]
For all those of you who might want to try influencer marketing but aren’t quite convinced yet, I see you. I do the same when making decisions that involve some type of investment, whether in money or time. I’ll read Amazon reviews before buying a product or check out what Rotten Tomatoes says before I […]
It’s true to say that word-of-mouth is the most powerful form of advertising. And, this is exactly what Nextdoor is all about. Did you know that as many as 93% of consumers make purchasing decisions from online reviews? Nowadays, people deem online reviews to be just as credible as recommendations from their friends or family. […]
Choosing “the best dancers” currently on social media is obviously a bit of a subjective process. Dance is an art, and like all art forms, different people have different tastes. So, apart from personal preference, how can you say some dancers are better than others? Look at their performance! Their social media performance. National Dance […]
If you’re not already on TikTok by 2021, then listen up. Whether you’re a brand, influencer, or general social media user, this platform is 100% worth jumping onto. TikTok has over 1 billion monthly active users and is continuing to grow at a fast pace. This short-form video platform allows users to enhance their creativity […]
What’s the current state of Instagram influencers in Spain? Vamos a ver! (That’s Spanish for let’s take a look!) Context In a Heepsy study we ran a few months ago, Spain came in 10th place of the countries with the most influencers. The country with the most influencers was the United States. We’ve already profiled […]
Have you been thinking about investigating some new social media platforms this year? We’ve all got so used to the main platforms in the industry that sometimes we forget to experiment with different ones. Maybe you don’t even know what’s available? Well, let’s find out. Big players in the social media market When we think […]
Influencer marketing is a 13.8 billion dollar industry, with brands gaining high returns on investment. More and more are taking to this strategy to meet their marketing objectives at a low cost, compared to traditional methods. But, have you been wondering exactly how much do influencers charge? Well, this depends on a whole variety of […]
Did you know that more than four in ten Americans own a cat? And of those surveyed, 64% would rather spend an evening alone with their cat than with their significant other. Wow, that really is a lot of love for these pets! What you may not know is that you can now find cats […]
TikTok is really taking the social media spotlight at the moment, and we don’t see that changing any time soon. So, it was about time that we introduced a dedicated search feature especially for finding TikTok creators! The platform began to rapidly increase in popularity back in 2019, with 2020 being its highlight year, being […]
