What are the most popular Instagram categories? Which have the highest engagement rates? We analyzed millions of profiles to get you the answers. The top 10 Instagram categories We took a sample of around 10M Instagram profiles and looked at which categories were the most popular. The top 10 Instagram categories by number of profiles […]
When searching for influencers for your marketing campaign, it can sometimes be tricky finding those that specifically align with what you have in mind. Without utilizing the Heepsy filters to their best usage, you could spend hours scrolling through irrelevant profiles for your influencer search. In this article, you will learn what each search filter […]
The first ever Instagram Creator Week just ended. Let’s look at the highlights to come out of the event and what it means for Instagram influencers and the influencer marketing industry. What is Instagram Creator Week? The three-day virtual event took place from June 8th to June 10th. It was the platform’s professional development conference […]
Did you know that the world’s oceans cover as much as 70% of the earth’s surface? Even if you are no expert in marine biology or the environment, I’m sure that you will be aware of just how important the oceans are to our planet. World Oceans Day exists to celebrate and educate about exactly […]
In our recent blog post about social media usage, geographical differences, and the link to influencer marketing, we discovered the top Instagram influencer marketing locations around the world. By this, we mean the places that have the highest numbers of influencers currently based there. If you haven’t read it yet, then I’d encourage you to […]
It’s Pride Month! But before you bust out Photoshop to rainbow-ize your brand’s logo, stop and think. What’s the story behind Pride? How can your brand support the LGBTQ community without engaging in pure rainbow capitalism? How can Instagram influencers help you out? Flying a rainbow flag isn’t enough anymore. Brands need to really dig […]
Have you been prompted with a message on Instagram about viewing or hiding your like count? Or, maybe you have noticed over the last year that Instagram likes have been removed and reintroduced every now and then? Well, Instagram has been working on some changes with this, which have now been finalised and released globally. […]
Heard about TikTok Playlists? The social network’s newest feature still isn’t available for all users. But when it is, it’s set to have an impact on how brands use TikTok for influencer marketing. What are TikTok Playlists? Back in March, social media consultant Matt Navarra tweeted that TikTok had news. It had begun rolling out […]
What are your pronouns? If no one’s ever asked you this before, you might be a bit confused. But in recent years, pronouns have moved to the forefront of discussions about gender. And Instagram is now introducing a feature to let you share your pronouns on your profile. What is it, and does it have […]
Influencer marketing has boomed. But, we know this already, right? Did you know that businesses are making $5.20 for every $1 spent on influencer marketing? The success rates are incredible, although don’t let this fool you into thinking that it will be an easy ride. Successful campaigns are coming from brands that have been following […]
