The Most Mentioned Brands on Instagram

Have you ever wondered which are the most mentioned brands on Instagram? While brands upload their own content and Instagram shows you sponsored ads it thinks you’d like, we wanted to know which brands Instagram influencers are talking about. We looked at 8 different popular categories of influencers to find out which was the most […]

Forbes España Hosts Business and Influencers Summit

Forbes España, the Spanish branch of Forbes Magazine, held yesterday in Madrid its first Business and Influencers Summit.  The event was conceived to explore the idea of influencers as entrepreneurs and to better understand how the influencer and finance industries interact.  The summit fell just a few weeks after another sector publicly recognized the power […]

The Influencer Tiers: Why Follower Count Matters

Not all influencers are created equal. They have different interests. They come from different places, represent various ages and gender, and speak diverse languages. And influencers also vary based on their follower count. About a year ago now, we covered the different types of influencers based on number of followers. But as the world of […]

Spain Asks Influencers to Help Fight Coronavirus

Spain was one of the first countries in Europe to enter into lockdown in efforts to fight coronavirus. On March 14, 2020, the Spanish government declared a state of alarm and forbade residents from leaving their homes except for very limited, necessary reasons. The effects were felt throughout all areas of life, including on social […]

Instagram Launches its Newest Feature: Reels

Have you noticed anything new on Instagram today? Have your favorite Instagram influencers uploaded content that looks different from what they usually post? If so, it’s probably because yesterday the social media giant released its latest feature: Reels. The new media format lets you record and edit multi-clip videos of up to 15 seconds. Reels […]

Social Media’s Role in Milan Digital Fashion Week

Even though many countries have been released from quarantine, the effects of Covid-19 are still all around us. In Italy, one of the European countries hit hardest by the virus, this meant that celebrating Milan Fashion Week in the traditional sense was impossible.  Therefore, Italian fashion houses joined forces with photographers, film directors and even […]

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