Computer-Generated Influence: The World of Virtual Influencers

Are you wondering what we mean by virtual influencers? If there’s any doubt in your mind, let’s clarify: we’re talking about full-fledged influencers with social media accounts, backstories, friends and collaborators. The only difference? These Instagram and Youtube influencers are 100% born of CGI. Artists have been using digital technology to create fictional characters for […]

Data Elements That Help You Track Your Influencer Campaigns

From the very beginning, you should be thinking of how to track your influencer campaigns. After all, a campaign is worth nothing if you can’t measure its success. And while some results may be noticeable, like a sudden boost in sales, there are a lot of things that might fly under your radar.  Therefore, it’s […]

Trump Attracts Followers, Biden Creates Engagement

After last week’s debate, the Trump vs. Biden rivalry is at its fiercest. And in 2020, the debate stage perhaps has a rival as the most important battleground: social media. As the campaign is unfolding on social networks, a Heepsy study finds that Trump has more followers, and Biden has higher engagement. Election Day is […]

4 Essential Steps to Identify Influencers via Social Data

Identifying a fitting influencer for your brand can be tricky with the sheer number of influencers to choose from. Odds are, the kind of “celebrity-labelled” influencers that you think your brand can get a return of investment on sometimes come with a heavy price tag, and may not ultimately prove a worthwhile venture. With 2020 […]

Content Ideas for your Influencer Collaborations

Influencer collaborations are a tried and true way of marketing your brand. If you find influencers who align with your goals and who have healthy social profile statistics, you’re on your way to increasing brand awareness, driving traffic to your website, or even potentially boosting sales. Did you know that 65% of consumers discover a […]

The Most Mentioned Brands on Instagram

Have you ever wondered which are the most mentioned brands on Instagram? While brands upload their own content and Instagram shows you sponsored ads it thinks you’d like, we wanted to know which brands Instagram influencers are talking about. We looked at 8 different popular categories of influencers to find out which was the most […]

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